For Netflix

Built for the
streaming era.
Ready for yours.

20 years driving subscriber growth, retention, and franchise marketing for the world's most competitive streaming platforms. I know this category — and I know how to win in it.

Why Netflix Download résumé
20 Years in subscriber marketing
4 Platforms — Disney+, Hulu, DIRECTV Stream, AT&T TV
$17M Retained via DIRECTV ML retention
14 Person global PMM team
Kyle Reilly-Johnston
About

A marketer who lives
inside the stream.

I've spent 20 years at the intersection of great content, complex products, and the subscribers who love them. At Disney+, I built and led global product marketing strategy for one of Netflix's most direct competitors — I know exactly what it takes to earn and keep a subscriber's attention.

From launching a loyalty program across 8 markets to running franchise campaigns, global navigation redesigns, and AI-powered retention programs — I own the full picture: strategy, execution, and the infrastructure that makes it all run faster and smarter.

I'm based in Los Angeles and actively looking for my next role at a company that takes streaming seriously and wants a PMM leader who can go deep on product, retention, franchise, and growth all at once.

Core strengths
Subscriber Growth & RetentionLifecycle · Churn · Engagement
Franchise & Content MarketingTentpole · Series · IP Launches
Brand Strategy & PositioningArchitecture · Hierarchy · Voice
360° Integrated CampaignsBrief · Agency · Execution
AI Workflow DesignChatGPT · Claude · Copilot
Product GTM & LaunchFeatures · Apps · Global Rollout
Global ExpansionLATAM · APAC · EMEA
What I do

The full stack of
streaming product marketing.

01
Subscriber growth & retention that compounds

From loyalty program architecture to ML-powered churn prediction, I've built the programs that keep subscribers and grow them. At DIRECTV, a data-driven retention initiative generated 26,000 customer saves and $17M in free cash flow. At Disney+, I built a global loyalty program from zero to 8 markets.

02
Franchise planning that makes content land

I've run full campaign architecture for tentpole content moments — from creative brief and agency direction through paid media, lifecycle, CTV, owned social, and in-product placements. I coordinate across PR, Comms, and Franchise Marketing to ensure every launch hits with aligned, resonant messaging.

03
AI-enabled teams that outrun the roadmap

I've deployed real AI infrastructure inside a Fortune 50 marketing org: prompt libraries, workflow SOPs, tool-specific playbooks, and governance frameworks. The result was ~40% faster brief cycles and a team that ran significantly more concurrent workstreams without adding headcount.

AI Practice

Not just a user.
A builder.

Most marketing leaders have used AI. I've built AI infrastructure for a global PMM team — the systems, standards, and playbooks that turn individual experimentation into org-wide capability.

That distinction matters to Netflix. As you scale content marketing, product launches, and retention programs across every market simultaneously, the teams that win will be the ones with real AI leverage — not just access to the tools.

~40%
Faster brief cycles
3x
Tools deployed (ChatGPT, Claude, Copilot)
14
Person team AI-enabled
📄
Prompt library & SOPs
Role-specific playbooks for every PMM use case
↓
🤖
ChatGPT  ·  Claude  ·  Copilot
Tool-specific workflows, not generic prompts
↓
🛡
Governance & brand guardrails
Quality review, editorial standards, voice consistency
↓
📈
Measurable team output
~40% faster briefs  ·  significantly scaled capacity
Experience

Where I've done
my best work.

The Walt Disney Company
Jan 2022 – 2026
Director, Global Product Marketing — Disney+ & Hulu

Led a 14-person global PMM team responsible for subscriber growth, retention, franchise marketing, and loyalty across Disney+ — including brand positioning, 360-degree integrated campaigns, tentpole content launches, AI workflow innovation, and global expansion across North America, LATAM, APAC, and EMEA. Built and owned the Disney+ Perks loyalty program from concept to 8-market rollout. Ran competitive intelligence against Netflix, Max, Apple TV+, Peacock, and Paramount+ — findings directly shaped Disney+'s subscriber value proposition and product roadmap priorities.

Disney+ Perks — 0 to 8 markets Franchise campaign architecture Verts GTM — A/B test to iOS & Android launch Hotstar subscriber migration AI workflow system for global PMM team +0.45% lift in profile creations via A/B test
DIRECTV
Nov 2018 – Jan 2022
Senior Director, Product Marketing

Led product marketing, brand positioning, pricing strategy, and ML-powered retention programs across DIRECTV's consumer subscriber base. Launched DIRECTV Stream into a competitive OTT market and built a data science-backed subscriber segmentation framework that generated 26,000 customer saves and $17M in free cash flow.

DIRECTV Stream OTT launch $17M free cash flow 26K subscriber saves 29bps churn reduction ML-powered 1:1 retention packaging 8% lift in premium sales
AT&T TV
Jul – Nov 2018
Director, Product Marketing

Led retention strategy and data-driven marketing execution focused on churn reduction, NPS improvement, and subscriber lifetime value growth through targeted, segmented lifecycle campaigns.

Charter Communications
Feb 2006 – May 2018
Sr. Manager, Sales & Retention Operations

Built audience segmentation and behavioral targeting programs that contributed to a 7% revenue increase and 4% churn reduction across Southern California operations. Achieved #2 Sales Culture ranking across four consecutive quarters.

Why Netflix

I've been competing
with you. Let me join you.

At Disney+, Netflix was the benchmark — the company we measured against, competed with, and learned from. I know the competitive landscape from the inside. Here's why this is a natural next move for both of us.

01   I know your subscriber
I've been marketing to the same person for years

At Disney+, I ran competitive intelligence audits against Netflix specifically — understanding your value proposition, your subscriber messaging, your retention mechanics. I've built audience segmentation frameworks and subscriber personas for DTC platforms at scale. I know who your subscriber is, what they respond to, and how to move them.

02   Franchise marketing that actually performs
Content is only as good as the marketing behind it

I've owned 360-degree campaign architecture for tentpole content moments — from creative brief through paid media, lifecycle, CTV, owned social, and in-product placements. I coordinate across PR, Comms, and Franchise teams to align every message. Netflix's content slate is extraordinary. I know how to make sure it lands.

03   Retention isn't a feature — it's a system
I've built the programs that keep subscribers

From ML-powered churn prediction at DIRECTV to Disney+ Perks scaled to 8 global markets — I've built subscriber retention infrastructure from scratch, not just managed existing programs. I understand the full lifecycle: acquisition handoff, engagement triggers, loyalty mechanics, and win-back. Netflix's global scale makes this work more complex and more important.

04   Global by default
I've run simultaneous launches across every major region

North America, LATAM, APAC, EMEA — I've built localization-ready frameworks, regional coordination models, and cross-functional activation playbooks that let global teams move fast without losing brand consistency. The Disney+ Perks LATAM launch (Brazil, Mexico, Argentina) in April 2026 was one of four simultaneous markets I managed.

Get in touch

I'm here for
Netflix.

I'm actively pursuing Director and Senior Director-level product marketing roles at Netflix — across product marketing, retention, and franchise planning. If you're on the team, know someone who is, or just want to connect, I'd love to talk.

✉  kyle@kylereilly.com 🔗  LinkedIn 📄  Download résumé

Based in Los Angeles  ·  Open to Los Gatos, remote, or hybrid